If you are struggling with the bad press your business is getting online, then you need to stay with us, because we are going to let you know how you can protect the reputation of your business online.
Be in Social Media:
You need to be present in as many social media channels as possible. Of course, the most important are Facebook, Twitter, YouTube, etc. You need to be there and have plenty of content that identifies your company and brand.
Why is this even important? What a question really. Because if you have these profiles, then you will occupy the first pages of Google when someone searches the name of your business. And this will prevent those ugly reviews from popping up in the first search results.
Build as many social profiles as possible and make sure to make them look awesome. You need to add updates to them as well, because if you don’t, then they will lose relevance and authority. You need to avoid such situation like fire.
Then you also need to interconnect all of these properties. This will allow Google to know that you are a real business and that those profiles belong to you. That’s what you have to do.
Have a Community Manager:
If you have bad reviews on your Facebook Page, then try to respond them in the best way possible. And if you have received bad ratings or reviews without reason, then don’t fear it and respond with all you have got, but in a polite and correct manner.
A community manager can help you with this. But you need to select a good one. You need someone who can easily solve problems and without resorting on violence on anything like that, as it will solely bring even more problems.
You need to have someone who can control the real chaos once it strikes your business. A good community manager knows how to handle even the worst problems, and you need to make sure he’s actually good, because there’s something worse than a bad review, and it’s replying in the wrong way to it.
If you want to keep the reputation of your business clean, then you better hire a pretty good CM. This way you will control those problematic situations, keep your fans engaged and make your business look fabulous on their eyes.
Actually Bring a Good Service:
If you want to protect your business from bad press and bad reviews, then all you have to do is to actually bring a good service. It’s not a bullet-proof protection, but you will keep these incidences in a minimal level.
If you actually care about your clients and recognize that they are the force that moves your business, then you won’t have much problem at all getting bad reviews. But if they ever happen, then you can always use our tips. They will come in handy if it ever happens, so take them into account.